Work Experience
February 2024 - Present
Digital Marketing Specialist
Goodwill of Central Iowa
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Design marketing materials for retail and mission teams using Adobe Creative Suite (Illustrator & Photoshop)
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Posters, printed ads, mailers, billboards, digital signage, fliers, bag stuffers, outdoor signage, etc.​
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Maintain and create all email marketing for the GoodDealsClub via Mailchimp & Canva
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Averaging 230+ new subscribers each month
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Grown audience from 5,700 to 8,000+ members
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Build email layouts, schedule content, reply to inquiries, track statistics, etc.
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Generate and manage all website content using WordPress
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Landing pages, pop-ups, updating layouts, website maintenance, SEO, data tracking/reporting via Google Analytics, etc.
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Photograph and film for promotional materials and social media
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Produce, film, and edit all video materials; including retail campaigns, mission programs, and new location promotions​
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Utilize Premiere Pro & After Effects
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Create and schedule all social media posts
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Instagram, Facebook, LinkedIn​​
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January 2023 - February 2024
September 2021 - January 2022
September 2021 - January 2022
Marketing & Video Specialist
Haverkamp Properties
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Produce, film, and edit all video marketing materials for 30+ apartment communities
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Utilize Adobe Creative Suite (Premiere Pro, Illustrator, Photoshop, After Effects, etc.)
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Work daily with Canon EOS C70 Camera and Sony XDCAM PXW-Z15
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Built 15+ Entrata websites and ensured all property information was input correctly
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Maintained 30+ property websites (RealPage, Wix, WordPress)
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This included writing copy, updating photos, adjusting page layouts, etc.
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Analyzed marketing budgets and statistics using Google Analytics and Microsoft Excel
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Managed and created visual content for Mvix Digital Signage for numerous apartment communities (10+ signs)
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Scheduled and coordinated all video shoots using Microsoft Outlook and related apps
Marketing Intern
Illinois Wesleyan University
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Managed Instagram and Facebook pages for the entrepreneurship department
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Created social media posts using Adobe Illustrator and Photoshop
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Conducted market research via Google Surveys and mass emailing to help improve event attendance
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Generated event ideas and coordinated bookings/catering
Video Production & Graphic Design Intern
Vactor Manufacturing
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Produced and edited internal video tutorials used for operating trucks and building equipment
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Managed website and application used for supplying video tutorials to employees
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Created social media posts and graphics using Adobe Illustrator and Photoshop